Retail prices for the physical bags are in the $2,000-$3,000 range. In May 2021, digital Gucci bags were reselling for more than the physical versions after becoming available in the Gucci Garden experience one bag, originally sold for about $5.50 on Roblox, resold for more than $4,000. ![]() Resale price tends to fluctuate based on supply, and the dress has now sold multiple times for more than the equivalent of $1,000 (in Robux) and one for more than $5,000.įor the most high-profile digital product drops on Roblox, the virtual versions can sell for more than their physical counterparts. In the week since, it has reached an average resale price of 188,257 Robux, or about $1,883. ![]() It was available for four hours and sold 432 units. The dress was available immediately for sale in the Roblox avatar marketplace at 500 Robux (about $5). Simultaneously, Kloss appeared on Roblox wearing a digital version of the piece reinterpreted by the Roblox creator known as Lovespun. ![]() Ī gown from Carolina Herrera’s Spring/Summer 2023 collection won’t be available for purchase until next year, but a digital counterpart has already sold for more than $5,000 on Roblox, the virtual world platform that has become an important digital fashion playground for brands including Gucci, Tommy Hilfiger, Ralph Lauren and Burberry.ĭuring the designer brand’s 12 September show at New York Fashion Week, supermodel Karlie Kloss closed the collection in a yellow floral belted gown. To become a Vogue Business Member and receive the Technology Edit newsletter, click here.
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